Hey ya’all! I have a lot of geeky friends that dig music. Here are more than a few of them and some panels that they just submitted to SXSW for consideration to be included in the 2014 SXSW programming. Be sure to check them all out and consider voting for them!
Hey that’s my panel featuring esteemed panelists: Paul Resnikoff from Digital Music News , Ethan Kaplan from Live Nation Labs and Chris Wiltsee from BandPage ! Rad.[box type=”shadow”] The 7 Hottest Topics in Web Music Tech in 2014
Web and mobile music tech companies continue to pop up steadily offering musicians new ways to connect with fans. These same companies continue to offer creative ways to discover new music. Business as usual. But the reactions of musicians and labels utilizing these services and dealing with the new music economy is always an ever evolving landscape that makes for great conversation among music industry personalities. Todd Tate, Community Architect for the popular SF MusicTech Summit, will moderate a quick-fire session on the 7 hottest topics in Web, Social, and Mobile music. The panel will consist of some of the most experienced web music technology industry entrepreneurs, journalists, and investors.
Brian Zisk[box type=”shadow”]Elevator Pitch Session a la SF MusicTech Summit
Anyone can stand up and present an up to 1-minute pitch about their music/technology related company or idea, to connect with others who might be interested in working with them. If you would like to participate, preparation is not necessary – but is definitely encouraged. We’ve been doing these at the SF MusicTech Summit for years, and they’re one of the high points of each of our events. – See more at: http://panelpicker.sxsw.com/vote/23502#sthash.YUfj3jYN.dpuf
Jason Feinberg[box type=”shadow”]Now and then. New tech and established artists.
Among the music community there are artists, managers and marketers that have been at this for years. In order to evolve they have embraced and seek out new technologies, social media strategies and online marketing campaigns to catapult their artists into the now. With the resurgence of legacy artists online, reunions galore and the 90’s being considered “classic” there is a movement towards reactivating, reuniting and reinvigorating fanbases. Yes, there are “built in” fans out there, but how do you find them? How do you engage them? How do you keep them coming back? There are strategic steps to this process based on the psycho-graphics of the fan and their relationship with technology. This panel brings with it the experience of working with iconic, classic and well respected artists including The Doors, Janis Joplin, Kiss, Matchbox Twenty, Public Enemy, Smashing Pumpkins, Bad Religion, Social Distortion, Otis Redding, The Afghan Whigs, Toto and numerous others. Not to be missed.
Allie Shaw[box type=”shadow”]Knock Knock, who’s There? Fans, Fans Who?
5 years ago we were all hard working on our myspace page, a year later we had moved on to Facebook, a year after that Twitter. Are we still reaching our fans and connecting with them? Wouldn’t it be awesome if we knew where our fans are coming from. Is it from the Instagram pic we posted, or a Youtube video, or was it our show last night? What are they listening to the most of? What does our average fan spend? What are they buying? If we knew the answers to these we could have more of a targeted approach to how bands and artists can reach and connect with their fans on a higher level.
What tools are out there that we don’t know about yet or aren’t using? How can we utilize these tools to really target and build our fanbase? The main goal of the artists is to build listeners and brand awareness. There are many tools that are flying under the radar that can do this in a much bigger way then by just posting on FB or tweeting. We will explain the newer undiscovered tools.
Chuck Fishman[box type=”shadow”]What Really Belongs on your Artist Site?
My Digital Backstage: What Really Belongs on an Artist Web Site. We are bringing together the amazing minds in the music industry who work day to day on developing engaging artist sites for today’s brightest musicians . Some the sites managed and developed by our speakers include Dr. Dre, Lady Gaga, Paramore, Bruno Mars, and Black Sabbath. This panel will be a roundtable to discuss best practices for what belongs on an artist web site and how to engage a fan digitally beyond just pushing them back to social channels like Facebook, Twitter, and YouTube. This is a unique opportunity to hear what worked over the last year in specific web site campaigns at several top record labels. And how technically complex it is it to pull off something great with the myriad of plug ins available for an artist site. Represented top digital media executives from Universal Music Group, Warner Music Group, artist managers from George Clinton, and technologists from Digital Music.Org, and Acquia.
Mykel Mitchell[box type=”shadow”]Infiltration: Hip Hop Executives Crossover
To highlight the impact Hip Hop music executives have had on diversity and culture making in the global business world.
Diane Tate[box type=”shadow”]Cause-Tech Startups: The Opportunity in Good
Unbeknownst to many in the tech industry, there are a number of accelerators, incubators and company programs focussed specifically on technology designed to improve the web, community and society in general. If you’re interested in using your skills to help communities, you’ve got an idea for a social cause startup or you’d like to invest in something that drives change — join Mozilla, Code for America and TBA.
Antony Bruno[box type=”shadow”]Rise of the Remix: Art. Business. Engagement
The remix was invented as a marketing ploy designed to help sell records to different types of fans. From this corporate marketing strategy grew an art form that has become a fundamental building block of DJ/Dance culture. But concerns over creative control, copyright, and other legacy issues have kept other genres from fully embracing a similar strategy. This panel will examine how and why the broader music industry can and should embrace remixing, including:
engaging new fans through music interaction and social reach
promoting creative exploration and expression
extending the retail lifespan of new releases and catalog tracks
establishing a career or discover new artists
Anyone Can DJ: Democratization of Music Creation
There’s an ongoing debate over the concept that “anyone can DJ.” But how is that a bad thing? Creating music is something everybody should have the opportunity to do, not only because it’s a fun and life-enriching experience, but because it leads to a greater respect for music and the artists behind it.
Thanks to the drop in both pricing and complexity of the traditional methods for making music, doing so now has the chance to be as common a pastime as basketball. And just as not every kid with a basketball plays in the NBA, not all DJs and producers will make a career or even a living from doing so. Creating music instills an appreciation and respect for music, which ultimately helps the music business. This panel will examine the state of entry-level music creation, the tools available to both create and share original music, and discuss the implications of these resources on the overall music business.
Daken Hardwick[box type=”shadow”]The Rise of Influence Marketing in Music
Today, there is one major trend affecting just about every aspect of the music industry: the accessibility of comprehensive music fan data from preferences to purchases. With the adoption of social media and its link to music consumption, music fans are becoming a valuable sales and marketing channel you can’t ignore. The amount of available information is so staggering, that old-school analytic techniques struggle to keep up. In order to make sense of all this data, to find the signal hidden in all the inevitable noise, savvy technology companies represented in this panel are adapting to be able to analyze and act on this data with powerful new methods. No matter where you sit, digging into data can intelligently transform your business decisions from tour booking to fan engagement. Hear these panelists speak to how they’re using data to know and grow fan communities through influence marketing.
Gigi Johnson[box type=”shadow”]Building Your Digital Brand Using Social Media
The digital world for musicians continues to change dramatically. We not only have the ability to self-market and create communities directly with listeners, but also can thrive in online communities with influencers and other musicians around the world. Digital has transformed not just the way we get the word out, but also how we create and collaborate. Internet marketing has morphed into Internet community crowdsourcing of rich relationships—a very different world for musicians and musical organizations.
How can you – a busy musician and/or support team – use the resources of social media to use your time, energy, and money well to create your long-term audience and profitable Super Fans?
Michael S. Scherotter[box type=”shadow”]Creating Connected Media Experience Packages
When Universal Music, Sony Music, and Warner Music group got together with technology companies like Dolby and Microsoft, they created a new open format for music distribution, Connected Media Experience or CME. This format, based on open web standards makes it possible for artists and labels to affordably deliver rich, interactive, connected, experiences that scale across platforms. In this session, you will learn about the new free-to-use format and how to create, distribute, and sell digital packages across devices. For app developers, you will also learn about what it would take to create CME players.
Creating CME packages instead of native apps will allow artists to create cross-platform experiences that behave like native apps on a variety of platforms.
The Physical Journal in a Digital Age
Even in this world of instant digital sharing, we love to see, touch, and flip through a rich, textured, physical journal stuffed with drawings, collage, photographs, paintings, notes, and memories. When creating unique one-of-a-kind interactive objects like journals it has always been a challenge to digitally share them with a broad audience without loosing their fidelity and the kinesthetic appeal.
In this two and a half hour long workshop, you will learn how to apply arts and crafts techniques such as sketching, watercoloring, collage, and photography to journaling. You will also learn techniques to both integrate digital media into journals as well as how to share those journals in digital mediums.
Much of the craft of journaling is learned by stealing others ideas and making them your own: come to this session if you want inspiration and new ideas to add to your journaling bag of tricks.