Conventional wisdom among music marketers is that a band should provide 20 minutes of online content for its fans each day. This entails media such as videos, whimsical writing about daily life, photos on stage or candid daily touring photos at the burger joint, song streams, and other interesting items
Also the Social functionality is tops, you simply click anywhere on the time-line of the sound file and you can leave a comment.
I’ve done a couple outreach campaigns with my band to European countries on a network-to-remain-nameless and I must admit, they like my music more that America does. So far at least. Last.fm is cool , but Spotify of course is all the new rage. So maybe 4 weeks ago I went through Cdbaby Digital and asked to just be put … Read More
Got a chance to catch up with Alan from MixMatchMusic to tell 5thbeatle fans about their new self serve app for band and musicians “MOBbase“. I’m not a big video guy, yet, so let’s see how this works right off my Crackberry. Many thanks top the awesome Carol Tran at “Chic Meets Geek” whom provide the great event showcasing this … Read More
A bands Website should be “Home base.” Not Myspace, not Facebook, nor Twitter et al Social Networking sites. Those sites should be maintained, and the fan relationships within maintained, but you want to drive traffic back to home base. My personal favorite as a main platform or CMS (Content Management System) is the “Indie Band Management Platform” Fourfour.com . No … Read More